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Four colleagues. Two days. One chance.
The pizza box this group of co-workers design is the same pizza box that Apple patented and uses at its Caffè Macs cafeteria at One Infinite Loop in Cupertino.
Today's Apple Live Event was a bit different from previous events. Instead of introducing a new iOS or new hardware, they focused on the content you use on your iPhone, iPad, Mac, or Apple TV.
The Apple News app now includes a section called Apple News+, a subscription service for $9.99. It contains over 300 magazines in PDF format and all downloadable. New issues are pushed to all of your devices, including the Mac. The magazines can be read online or offline. The first month is free. I'll try it, and if I like it, I will save a considerable amount of money. Most of the magazines that I subscribe to are in Apple News+!
The new Apple Arcade is another subscription service for gamers. I am not a gamer, but this could turn me into one:
I didn't expect this. Apple is teaming up with Mastercard and Goldman Sachs to offer the Apple Card, which is Apple's own credit card paired with Apple Pay. For the retailers in the U.S. that don't accept Apple Pay, you get a laser-etched titanium credit card with no credit card numbers printed on it.
The big show announcement included the updated Apple TV app. All of the channels that you subscribe to will live in the Apple TV app, and you only pay for channels that you want, unlike cable channel bundles.
Also living in the Apple TV app will be Apple TV+. It's a subscription-based and ad-free service, and you can watch the programs offline or online. New content will be added each month. In addition to Apple devices, Smart TVs from Samsung, Sony, LG, and others will get the app this year. Roku and Amazon will also get the app.
This new video from Apple is quite funny.
How the Apple Ad was made:
Today’s Apple Event, at the Howard Gilman Opera House in New York City, introduced significant changes in the iPad Pro, MacBook Air, and the Mac mini. There are also new additions to the Today at Apple program, which offers hands‑on sessions in Photography, Music, Video, Art & Design, Coding & Apps, and Health & Fitness.
See the keynote and all of the new products here.